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The Design Beacon is the website portfolio
of art director, graphic designer & web designer Don King. That’s me.
The site contains over 75 examples of my work.
All created while working in some of the world’s largest advertising agencies.
I’ve also taught at the university level concurrently
while working in these ad agencies.
I pride myself in offering clients the outstanding personal service
that a small studio makes possible,
while giving them the kind of high quality work matched only by
the best firms in this business.
Browse the site using the buttons below.
You can also click this line to view my resume.
Thanks for visiting!
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begin
Logos:
Sometimes referred to as a symbol or mark,
a logo can be any graphic design element
that is a visual representation
of a company, product or service.
I strive to create unique graphic symbols
that not only represent that company, product or service
but also leave a visually memorable imprint on the viewer.
Presented here are 9 examples of the many symbols I've created
for a diversified range of organizations.
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pharmaceutical:
pharma dose
logo:
drug with
varying amounts
of liquid doses
next
back
company:
moma cafe
restaurant
in the
new york city
museum of
modern art
logo:
shows the
cafe inside
the museum
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pharmaceutical:
collagen
corporation
wrinkle reducing
beauty product
made from
collagen
logo:
collagen
connective
tissue
as seen
through a
microscope
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company:
the four company
investment
banker
with four
distint divisions
within the
company
logo:
four blocks
all coming
out of the
same center
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company:
seven advance
corporation
aviation parts
manufacturer
logo:
number 7
and letter A
used to create
the image of an
upward moving
advancing arrow
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company:
south atlantic
terminals
ocean shipping
facilities
terminal
logo:
the letters
S, A and T
used to
create an
image of
water
touching a
dock pier
intro
pharmaceutical:
vitamin center
retail store chain
selling all
major vitamin
brands
logo:
multiple
letter V's
representing
different brands
of vitamins,
all pointing
to one central
source
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company:
tree tabletops
table tops
made from
slices of
tree trunks
logo:
abstract tree
and the letter T
enclosed
in a circle,
which is the
shape of the
company's
product
company:
international
silk
high end
silk fabric
manufacturer
logo:
silk moth,
the origin
of silk
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Print:
Presented in this section are 23 examples
of the many deverse projects I've created in the print category.
As defined on this site,
print emcompasses a broad range of graphic design
including sales aids, direct mail programs, brochures, posters,
displays, corporate identity, stationery, packaging
and many other related promotional graphics.
In other words, everything other than ads,
web design or motion graphics.
in all these examples I of course conceived the idea and visual,and in some instances also wrote the headline copy as well.
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greeting
card
eastercard
cover &inside
visual & headlineconceived by me
art alsodigitallycreatedby me
angelusawards
media
awardsceremony
poster
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competitrack
advertisingservicescompany
bookletcover &Intro page
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collagen
corporation
pharmaceutical
company
booklet cover
&
logo design
haircutting
supplies
incorporated
haircutting
supplies
company
direct mail
package
cover & inside
with real edible
candy cane
visual & headlines
both conceived
by me
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association
of children
with learning
disabilities
healthcare
foundation
booklet
cover
highlighting
fact that
1 out of 12
children
has some
kind of
learning
disability
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canadian
diamond
mines inc.
diamond
mining
company
annual
report
cover
clinique
cosmetics
cosmetic
packaging
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barosa
restaurant
12 page
booklet
menu
&
logo
design
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french
country
cooking
cookbook
2 page
spread
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sacred
music
and art
foundation
cultural
organization
booklet
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sacred
music
and art
foundation
cultural
organization
poster
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sacred
music
and art
foundation
cultural
organization
letterhead
zoe
Liqueur
bottle
packaging
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ZOE
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national
institutes of
health
government
agency
alzheimer's
awareness
magazine
article
visual & headline
both conceived
by me
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pbs tv
channel 13
new york
educational
booklet
cover
fair
movie
theater
book
jacket
cover
art
digitally
created
by me
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zantac
pharmaceutical
company
sales aid
8 pages
1st spread
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zantac
pharmaceutical
company
sales aid
8 pages
2nd spread
zantac
pharmaceutical
company
sales aid
8 pages
3rd spread
verelan
pharmaceutical
company
sales aid
cover
(also used as a
3 page
magazine ad)
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verelan
pharmaceutical
company
sales aid
inside spread
(also used as a
3 page
magazine ad)
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verelan
pharmaceutical
company
sales aid
cover
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saatchi
&
saatchi
advertising
print
&
slide show
presentation
art also
digitally
created
by me
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sacred
music
and art
foundation
cultural
organization
concert
handout
brochure
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TV Concepts:
As an art director my primary focus is in the creation of
ads, printed design materials, and web design.
But because of the broad range of my combined experience,
I have also worked to a lesser degree in TV.
Here's an example of a pharmaceutical conceptual idea
for TV broadcast, presented in storyboard form.
This section contains audio,
necessary for the understanding of the concept,
so it's best to have your sound turned on.
repeat
GlaxoSmithKline
Pharmaceuticals
tv spot
60 seconds
(value of never
ending research)
shown here:
animated storyboards
with audio
(have your speakers
turned on)
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Print Ads:
I have a broad range of experience
in the creation of national and local print campaigns
for both large and small clients alike.
This section showcases both trade and consumer advertising
in a variety of diverse catagories.
My responsibility as an art director is not only visual,
but includes the development of the overall advertising concept.
Thus in many of the samples shown here,
both the visuals and headlines were conceived by me alone.
When that occurs, I've noted it in the descriptive copy on the right of the sample.
This is but a small sampling of the many ads I've created.
Ad Concepts:
These samples are all about concept.
Before anything else,
print advertising must always have a strong concept as its foundation.
That's why I've presented these samples in black and white,
with no body copy or other extra elements.
Layout and design take a back seat for now and will come later.
Concept is all we're concerned with here,
conveyed by the visual and headline alone.
Motion:
These samples include a web banner, web intro,
trade show kiosk presentations,
and a medical tv spot.
They are just a few of the many motion projects I've created
on a diverse range of assignments.
You can also check out the web design section
for additional motion examples.
Since audio is an important component
in most of these samples,
it's best to have your sound turned on.
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Your Name:
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Your Email:
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HTML The WhoMy name is Don King. For over 20 years I've worked as an Art Director, Graphic Designer and Web Designer creating award winning projects in some of the world’s largest advertising agencies in New York City. Concurrent with my career as an art director and designer I've also been an Adjunct College Instructor teaching advertising concept and design at two large east coast universities.I pride myself in offering clients the outstanding personal service that a small studio makes possible, while giving them the kind of high quality work matched only by the very best firms in this business.
______________________________________________________________________________________________________________________________________________________________________________________
The Website
This website is my art direction and graphic design portfolio. With over 75 samples shown here, you can get a pretty good idea of the kind of work I do.
For those interested in my graphic design side, the design/print section is the place to go. It contains about a third of all the samples on the site. I encourage you to also take a look at the design/logos, web/motion and web/web design sections, which show the diversified range of print and web graphics that I've created. All done at an affordable cost that won't break the budget.
On the art director side, the ads button will be most helpful in evaluating my work. Because my responsibility as an art director is not only visual, but also includes the development of the overall advertising concept, many of the samples shown in this section showcase concepts that contain both visuals and headlines that were conceived by me alone.
______________________________________________________________________________________________________________________________________________________________________________________
The Projects
My diverse portfolio includes memorable, innovative solutions for:
Print Ads (Magazine & Newspaper Advertising)
Brochures
Folders
Websites
Catalogs
Packaging
Corporate Identity
Logos
Stationary (Letterheads, Envelopes, Business Cards)
Restaurant Menus
pharmaceutical Sales Aids & related materials
Direct Mail Campaigns
Interactive Media
Motion Graphics
And many other related graphic materials
______________________________________________________________________________________________________________________________________________________________________________________
The Clients
I work with a wide variety of clients, both large and small. I've created major advertising campaigns for large multinational companies. And I’ve designed the menu and logo for one of my favorite local restaurants (with a guaranteed great table every time I go there!).
I also work with advertising agencies and varied design firms helping them on projects when their work load becomes too great.
So whether you’re big or small, or any size in between, feel free to contact me any time. I'm always available to discuss any upcoming project that you have on your calendar.
You'll be extremely happy with the results . . . both on the creative side as well as the budget side!
______________________________________________________________________________________________________________________________________________________________________________________
Contact info
The Design Beacon
New York City & New Port Richey, Florida (Gulf of Mexica coastline)
Phone: 646.988.7272
Email: DonKing@TheDesignBeacon.com
______________________________________________________________________________________________________________________________________________________________________________________
Watercolors too!
Visit: http://www.DonKingArtist.com
I've created a second website that deals solely with the fine art painter/watercolor side of my career. Here you can view (and purchase if you like) recent watercolors I've painted. It's a side of my career that I've pursued for most of my life. I will, of course, still continue my art director and graphic design endeavors as well.
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product:
visine
eye drop
medication
animation
used for
website
sidebar
&
trade show
kiosk banner
company:
pfizer
consumer
healthcare
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audio in
this sample
product:
verelan
pharmaceutical
high blood pressure
medication
animation
used for
trade show
kiosk
presentation
&
medical tv ad
company:
lederle
pharmaceuticals
product:
prilosec
stomach
acid deducing
medication
animation
used for
website
sidebar
&
trade show
kiosk banner
company:
procter & gamble
healthcare
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audio in
this sample
manufacturingcompany
animation
used for
website
&
trade show
kiosk banner
company:
red dot inc.
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audio in
this sample
toy company
animation
used for
website
intro
&
trade show
kiosk
banner
company:
maggie
toy bears inc.
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concept:introductionof a newasthma medication
product:theo-dur
visual:air blowing through alung shapedwindow
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concept:medicationfor low energy and fatigue
product:ten-kpotassiumsupplement
visual:tired older man on exercise bikeseeing hisyounger energized self in mirror
9 of 9
concept:generatedoctorawarenessof recurringulcer
product:zantaculcer treatment
visual:dynamitesticks in lowerstomach area
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concept:
there's no substitute for prescribingbrand namedrugs,just as there's no substitute for buildinga nest egg
direct mailseries to doctors
visuals:
egg made out of money &egg withscaffolding
7 of 9
concept:generateawarenessof possibleulcer problem
product:zantaculcertreatment
visual:personstandingon bus holdingantacids
concept:generateawarenessof possibleulcer problem
product:zantaculcertreatment
visual:los angelestraffic jam
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concept:recognition ofdrug as the number onein its class
product:ten-kpotassiumsupplement
visual:cow
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concept:recognition ofdrug as the number onein its class
product:ten-kpotassiumsupplement
visual:alligator
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concept:recognition ofthis medicationas the number onein its class
product:ten-kpotassiumsupplement
visual:steer
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concept:introductionof a newmedicaltreatmentfor dogs
product:heartgard
magazine
2 page ad
visual:movie filmlegendlassie
visual & headline:both conceivedby me
concept:introductionof a newmedicaltreatmentfor dogs
product:heartgard
magazine
2 page ad
visual:floppy earedfamily dog
visual & headline:both conceivedby me
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concept:don’t drinkand drive
public servicehealth message
magazine2 page ad
visual:hospitalemergencysurgery room
visual & headline:both conceivedby me
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concept:introduction ofhair regrowthfor men'sbalding problem
product:rogaine
magazine1 page ad
visual:new born bald baby sitting on glass sand timerwhich representsthe passage of time
visual & headline:both conceivedby me
concept:introduction ofmoney savinghigh rise buildingenvironmentalcontrol systems
product:Kinney Systems
magazine1 page ad
visual:
office buildinglate at night,with many ofthe lightsstill turned on
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concept:introduction ofmoney savinghigh rise buildingenvironmentalcontrol systems
product:Kinney Systems
magazine1 page ad
visual:freezing office workers unable to work while polar bear workeris unaffected
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concept:introduction ofmoney savinghigh rise buildingenvironmentalcontrol systems
product:Kinney Systems
magazine1 page ad
visual:office workersopening windowsbecause of thered hot overheatedoffices
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concept:introductionof the firsthome testing kitfor HIV aids
product:confine
magazine2 page ad
visual:gender non specificperson hiding face
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concept/visual:verelan and 5 competingmedicationsrepresentedas facescreated with each medication’s pills
product:verelancalcium channelblocker medicationfor high bloodpressure
trade magazine3 page ad(page 1)
concept/visual:verelan and 5 competingmedicationsrepresentedas facescreated with each medication’s pills
product:verelancalcium channelblocker medicationfor high bloodpressure
trade magazine3 page ad(pages 2 & 3)
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concept:ad campaign on the value ofpharmaceuticalresearchin the life long benefits to patients
magazine2 page ad
visual & headline:both conceivedby me
visual:young 5 year old girlleaning against 100 year old treesuggesting the girlsfuture long life
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concept:hair removing cream that notonly results inhair free legsbut also makesskin soft & smooth
product:nairhair removalcream
magazine2 page ad
visual:female legscreated as apillow using soft fabric materials
concept:dramatically different visual (both photo & type)to stand out from the usualrectangle photos & regular type used in other adsin this magazinecategory
product:express yourselfhooded mini dress
magazine2 page ad
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concept:dramaticallyemphasizing color redby using black & whiteclose up photo of facesurroundedwith red colorin manyother parts of the ad
product:revlonlipstickcosmetic
magazine2 page ad
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concept:verelan,representedas a hand created with the productscapsulescontinuing the corporate identity visual themeshown in the previous 3 page ad
product:verelancalcium channelblocker medicationfor high bloodpressure
trade magazine1 page ad& trade showbacklit signage
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concept:introductionof a newmedicaltreatmentfor dogs
product:heartgard
magazine
2 page ad
visual:family dogin backyarddoghouse
visual & headline:both conceivedby me
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zantac
pharmaceutical
company
sales aid
8 pages
cover
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concept:introduction ofmoney savinghigh rise buildingenvironmentalcontrol systems
product:Kinney Systems
magazine1 page ad
visual:
office buildinglate at nightwith many ofthe lightsstill turned on
concept:ad campaign on the value ofpharmaceuticalresearchin the life long benefits to patients
magazine2 page ad
visual & headline:both conceivedby me
visual:young 5 year old girlleaning against 100 year old treesuggesting the girlsfuture long life
If you prefer
click here
to skip the short
animated intro
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contact
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resume
The original birth announcement
was designed as a 10 panel printed folder.
It was updated to the animation (with audio) here.
Click this text block to view the animation.
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my son’sbirth
announcement
10 panel folder
won the award
of excellence
from the
prestigious
Type
Directors
Club
an international
typographic
organization
whose purpose
is to support
excellence in
typography
worldwide
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collagen
corporation
pharmaceutical
company
booklet
inside spread
&
package design
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this is a websiteI created for myself:
don king artist
it’s the otherpart of mycareeras a fine artpainter.
click the image to go to thatwebsite directlyon a separatebrowser page
next
1 of 3
Websites:
Using innovative animation and audio when suitableI strive to design sites that are memorable and stand out from the crowd.
This website that you are visiting now is an example of that.
I created it using 3 applications:
Tumult Hype / Adobe Illustrator / Adobe Photoshop.Hype is an animation program and was used to create this entire site.
Illustrator and Photoshop were used for all the still images
including the lighthouse masthead at the top of this page.
Other websites that I’ve created
have privacy issues about having their website shown here
So I decided to just show one additional website besides this one.
It’s a site I created for myself
and shows the other side of my dual career
that being a fine art painter.
Hi. This is Don King.
thank you for taking the time to view some of my work.
If you have any questions or have a project that you’d like to discuss
please feel free to contact me anytime
using one of these 2 options:
my contact form
the design beacon
new york city & NEW PORT RICHEY, FloridaEmail: donking@thedesignbeacon.comPhone: 646.988.7272
your email program
HOW this website was CREATED:
I created THIS WEBSITE using 3 PRIMARY applications:
Tumult Hype
Adobe Illustrator
Adobe Photoshop.
Hype is an animation program
and was used to create thE entire WEBSITE.
Illustrator and Photoshop were used to create all the still images
including the lighthouse masthead at the top of the site.
THE webSITE HAS A TOTAL of a 158 SEPARATE buttons
that link to somewhere else on the site.
NEEDLESS TO SAY IT TOOK an extensive amount of time
TO develop and CREATE THE ENTIRE SITE.
bill baffa watercolorswebsite
click the image to go to thatwebsite directlyon a separatebrowser page
next
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intro
sharmila’s dollhousewebsite
click the image to go to thatwebsite directlyon a separatebrowser page